With the World Cup having reignited the world's love of the game, there's no better time for the whole family to experience football at its source. This seven-day London itinerary is designed with flexibility in mind — while devoted fans head to Craven Cottage for a genuine Premier League matchday experience, others in the group are free to spend the day sightseeing, shopping, or simply relaxing in the city. At the center of the week sits Matchday Plus Hospitality, complete with a river-facing lounge, prime seating, and a semi-inclusive food and drinks package for those attending. Around it, the whole family can enjoy London's iconic landmarks, world-class museums, lively markets, and the charming riverside town of Richmond, making for a week that suits every interest under one shared London base.
Itinerary
Day 1
Day 1
Day 1: Kickoff — Arrival in London
Your London week begins with arrival into the city, followed by a transfer to your hotel in central London, perfectly placed for exploring the capital before matchday later in the week. With the afternoon free, ease into the city with a walk along the Thames, or simply settle in and recover from your journey. For early arrivals with energy to spare, a wander toward Trafalgar Square or the South Bank offers a first taste of the city's landmarks, with the promise of Craven Cottage's atmosphere still to come later in the week.
Day 2
Day 2
Day 2: Royal London — Westminster and the River
A full day dedicated to London's most iconic sights, all within easy reach of your central London base. Begin at Westminster Abbey and the Houses of Parliament, with Big Ben rising above the Thames, before continuing to Buckingham Palace to catch the Changing of the Guard (seasonal schedule permitting). Afternoon brings a leisurely river cruise or a walk along the South Bank, taking in the London Eye, Tate Modern, and the Globe Theatre. As evening falls, consider a West End show or a relaxed dinner nearby in Covent Garden — a day designed to capture the grandeur and energy of central London before the football takes center stage.
Day 3
Day 3
Day 3: History and Culture — Museums and the City
Today is given over to London's world-class museums and historic core, easily reached from your central hotel. Choose from the British Museum's vast collection spanning human history, the Natural History Museum's dinosaur halls and blue whale skeleton, or the Victoria and Albert Museum's treasures of art and design, all clustered conveniently in South Kensington. In the afternoon, venture into the historic City of London to explore St Paul's Cathedral and the Tower of London, home to the Crown Jewels. Round out the day with dinner in one of London's characterful neighborhoods — Borough Market, Shoreditch, or Notting Hill all offer distinct flavors of the city.
Day 4
Day 4
Day 4: Riverside Richmond — Pubs, Parks and Local Life
With the big match a day away, today shifts to a slower, more local pace with a trip out to Richmond-upon-Thames, one of London's most scenic riverside towns, easily reached by train or taxi from your central London hotel. Spend the morning wandering the high street and riverside path, popping into a classic English pub for a proper pint and a taste of matchday anticipation building among locals. In the afternoon, explore Richmond Park, home to wild deer and sweeping views back toward the city skyline, before returning to central London for an early dinner and a relaxed evening ahead of tomorrow's match.
Day 5
Day 5
Day 5: Matchday — Fulham FC at Craven Cottage
The centerpiece of the week arrives. A straightforward transfer from your central London hotel carries you to Craven Cottage in good time for your Matchday Plus Hospitality experience, settling into your river-facing lounge with sweeping views over the Thames. Enjoy a main meal from the semi-inclusive food voucher alongside three drinks vouchers before making your way to your central padded seats on the halfway line, longside, for kickoff. At half-time, return to the lounge to relax and refuel before heading back out for the second half. Post-match, the lounge reopens once more before your transfer back to central London — a relaxed way to close out one of English football's most atmospheric matchday experiences.
Day 6
Day 6
Day 6: Markets and Neighborhoods — London at Leisure
With the match behind you, today is for wandering London at your own pace, all easily accessible from your central base. Camden Market's eclectic stalls and street food offer a lively morning, or head to Borough Market for some of the city's best food and produce. Notting Hill's colorful streets and Portobello Road Market make for a picturesque afternoon. Round out the day with dinner in a neighborhood of your choosing — Soho, Marylebone, and Clapham all offer excellent options — a relaxed final full day taking in the London beyond the tourist trail.
Day 7
Day 7
Day 7: Full Time — Departure from London
Your final morning offers time for any last-minute shopping, a farewell breakfast at a nearby café, or one final walk along the Thames before checking out of your central London hotel and transferring to your departure airport or station. From the grandeur of Westminster to the roar of Craven Cottage and the quiet charm of Richmond's riverside streets, this week has combined London's timeless landmarks with the unmistakable energy of a Premier League Saturday, closing out a truly complete football-lover's London experience.