Madrid and La Rioja Wine Region Self Drive Explorer

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6 Days
Madrid, La Rioja

Madrid, the gateway to Spain's enchanting landscapes and vibrant culture, sets the stage for an unforgettable self-driving adventure through the prestigious wine region of La Rioja. As you navigate the scenic routes, don't hesitate to take detours, or pause for impromptu photo stops along the way. Indulge in the rich tapestry of flavors that La Rioja has to offer, as you immerse yourself in the essence of Spanish winemaking heritage. 

SELF-DRIVE VACATION - Departs daily - 6 days/5 nights package visiting Madrid & La Rioja Wine Region. Includes accommodation at a hotel of your choice, recommended sightseeing, and car rental for 5 days.


  • Rental vehicle with outlined inclusions
  • Keytours 24-hour emergency assistance telephone line
  • Accommodations of your choice
  • Sightseeing tours and/or activites of your choice


  • Items of a personal nature
  • All other items not mentioned as included
  • Rental vehicle gas, parking, tolls, and all other items not listed as included
  • Select local taxes where applicable
  • International flights
  • Travel insurance; please inquire with your Keytours travel consultant




Madrid – Arrival

Upon arrival in Madrid, Spain, pick up your rental car and drive to your hotel. The rest of the day is yours to relish the enchanting allure of this captivating city at your leisure. Immerse yourself in the vibrant energy of its streets, delight in the flavors of local cuisine, or simply unwind amidst the charming ambiance of Madrid.



Explore Madrid

Today, immerse yourself in the vibrant tapestry of Madrid, where each corner unveils a new facet of its rich history and cultural heritage. Begin your exploration with a visit to the magnificent Royal Palace, followed by a leisurely stroll through the meticulously manicured Sabatini Gardens and the picturesque Campo del Moro. Marvel at the splendid architectural wonders that grace the cityscape, including the iconic Fountains of Paseo del Prado and the renowned Prado Museum. As evening descends, consider indulging in an optional Flamenco show.



Madrid- La Rioja

In the morning, take some time to immerse yourself in the charming atmosphere of Madrid before embarking on a journey to La Rioja.



La Rioja

Spend the day enjoying the beautiful La Rioja wine area of Spain! Consider visiting the expansive wine museum, spanning over 2 acres and showcasing an impressive collection of grape wines from across the globe. Indulge in a lunch paired with exquisite wines, all while soaking in the breathtaking vistas of lush vineyards that surround you. In the afternoon, we recommend venturing to the storied city of Burgos, steeped in history and founded in the 9th century.



La Rioja Winery

Begin your day with another winery excursion in the heart of La Rioja. Explore the prestigious Marques de Riscal Winery, a distinguished member of the Luxury Collection, renowned for its innovative approach to winemaking. Immerse yourself in the unique ambiance of the winery as you embark on a guided tour of its facilities, culminating in a delightful wine tasting experience that showcases the finest vintages of the region. In the afternoon, consider a visit to the enchanting medieval walled village of Laguardia, steeped in 13th century charm and surrounded by picturesque vineyards. Whichever path you choose, prepare to be captivated by the timeless allure of La Rioja's cultural treasures.



La Rioja – Madrid – Return

Before bidding farewell to your rental car in Madrid today, consider making a memorable stop in Alcala de Henares, a UNESCO World Heritage City steeped in history and culture. This picturesque town is not only renowned for its academic institutions but also holds the distinction of being the birthplace of Miguel de Cervantes, the illustrious author behind the iconic literary masterpiece, Don Quixote.

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