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Sao Paulo State Travel & Vacation Guide

São Paulo state, the most populous and economically vibrant region in Brazil, offers a dynamic mix of bustling cities, scenic countryside, and stunning coastline. Home to the global metropolis of São Paulo city, the state boasts world-class dining, diverse cultural attractions, and a thriving business hub. Beyond the capital, explore charming towns like Campos do Jordão, historic cities such as São Luiz do Paraitinga, and pristine beaches along the North Coast. Whether you're seeking adventure, relaxation, or opportunity, São Paulo state delivers an unforgettable Brazilian experience. 

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Trips

Hotels

Activities

Transfers

Description

The fourth largest city in the world has over 12 million people spread over an area of 30.000 square kilometres. São Paulo might be huge but it has humble beginnings. In 1554, Portuguese Jesuit priests founded a small mission on a hill close to the Tietê river, which soon became a trading post. Later, when the area around São Paulo was found to be perfect for growing coffee, the city's future prosperity was sealed. Today, São Paulo is the business and unofficial political capital of the country. A good place to orientate yourself in São Paulo is by Avenida Paulista, lined with high-rise office buildings, which divides the city centre from São Paulo's exclusive and glamorous district, Jardins, where you find the best hotels including Fasano and Hotel Unique. From here, you can easily reach most parts of the city. Praça da Sé and Praça da República, the two squares divided by Vale do Anhangabaú is the old centre of São Paulo. On Rua Boa Vista, you will find the whitewashed baroque Pátio do Colégio, the site of which dates back to the Jesuits' first mission in 1554. Nearby, Triângulo is the city's main financial district and home to São Paulo's imposing stock exchange, BOVESPA. A few blocks away you can find the serene São Bento Monastery. Northeast is the imposing neo-gothic central market, Mercado Municipal. South of here is the commercial district of Bela Vista, nicknamed Bixiga, once a hub for Italian immigrants. Then you'll find the Liberdade district, home to the world's largest ethnic Japanese community outside Japan. Rua Augusta slices across Avenida Paulista into the Jardins neighbourhood. Around Praça Franklin Roosevelt, you'll find many of the city's best shops and restaurants. Southwest of Jardins is the fashionable neighbourhood of Pinheiros, with some of the best bars and nightclubs in the city. Across Rio Pinheiros is the vast campus of the Universidade de São Paulo. Southeast from here is the huge green space of Parque Ibirapuera, offering a respite from the hustle and bustle of São Paulo.

Useful information

Population:

12.2 million (2022)

Currency:

Real, R$1 = 100 centavos

Emergency Info:

Police: 190
Emergency: 192
Fire Brigade: 193
Tourist Police (Rua São Bento 380): +55 11 3107 5642

Opening Hours:

Shops are normally open Mon–Sat 9am–6pm. Banks are open from Mon–Fri 10am–4pm, but usually, stop changing money at 2pm. The larger shopping centres are open Mon–Sat from 10am–10pm and from 2pm–8pm on Sundays and holidays.

Do & See

Aquarium

Aquário de São Paulo

This is the first thematic aquarium in South America, where visitors have the chance to see and learn about over 300 species of animals at once. It's not just marine creatures that live here, but some land animals as well. Special emphasis is put on the ethical treatment of animals. They also have a restaurant, cinema, and occasional mermaid dives.

Casa das Rosas, São Paulo, Brazil

Casa das Rosas

Built in 1935 by famous local architect Ramos de Azevedo for one of his daughters, Casa das Rosas, or ”House of Roses” is a French-style mansion with gardens inspired by the Palace of Versailles. The building was home to the same family until 1986 when it was made a municipal landmark. Since 2004, it has been a museum dedicated to poetry, literature, culture and the preservation of the bibliographic collection of the poet Haroldo de Campos.

Soccer stadium in São Paulo, Brazil

Cícero Pompeu de Toledo Stadium

The local team São Paulo Futebol Clube can draw on their 17 million supporters. Their team's home stadium, nicknamed Estádio do Morumbi, might not be an architectural marvel, but it more than makes up in atmosphere during home games with crowds of up to 66,000.

Avenida Paulista, São Paulo, Brazil

Edifício Copan

Designed by the modernist Oscar Niemeyer, the Copan Building is a 118.44-metre tall, 38-story residential building in downtown São Paulo. It has 1,160 apartments as well as 70 commercial establishments. With its serpentine facade and sunshades, it is one of the most unusual architectural monuments and an icon of the Brazilian metropolis.

Football Museum, São Paulo, Brazil

Football Museum

The Soccer Museum showcases a diverse range of topics related to the beloved sport of soccer, including its practice, history, and interesting facts both in Brazil and worldwide. Visitors can experience interactive exhibitions, vintage soccer displays, and relive World Cup victories. At the same time, you have the chance to see one of the world's largest soccer stadiums, the Pacaembu Stadium. On most weekends, there will be live music in the café of the museum.

Hot air balloon

Hot Air Balloon Ride

If you're feeling adventurous enough to try soaring up into the sky, São Paulo could be the perfect place to do so on board a hot air balloon. Enjoy this thrilling and once-in-a-lifetime experience while resting your eyes on the beautiful views of São Paulo from above.

Snake

Instituto Butantan

Considered one of the major scientific centres in the world, Instituto Butantan, the Brazilian biologic research centre famous for its research in vaccines and snake serums is well worth a visit. In two museums, you'll find historical and modern expositions on microbiology. Permanent posters in front of the museum display the history of the institute itself.

Woman in an art museum in São Paulo, Brazil

MAB FAAP — Museu de Arte Brasileira

A magnificent building in the trendy Higienópolis neighbourhood is the venue for major international exhibits held in the impressive Grand Hall and its wings. You will also find some of the big names of Brazilian art here including Portinari and Di Cavalcanti.

Dining

Bacalhau dish

A Bela Sintra

A Bela Sintra is an elegant eatery dedicated to showcasing the best of Portuguese cuisine. With a stylish, cosy ambience, this restaurant offers a dining experience like no other. The menu highlights seafood and meat dishes, including an extensive selection of bacalhau, or cod, dishes. Pair your meal with a choice from the restaurant's extensive international wine list, and you're sure to have a memorable evening.

Steak dish

Andrade

Northeastern food is the speciality here including dishes like carne de sol – sun-dried beef served with pumpkin and sweet potatoes. It is moderately priced and there is live forró music every Sunday.

Middle Eastern food

Arábia

Visit Arábia, an award-winning eatery, for a taste of the mouth-watering flavours of the Middle East. Their signature dishes, such as Moroccan rice with roasted almonds and chicken with stuffed artichoke bottoms filled with ground beef, are sure to tantalize your taste buds. The restaurant's spacious dining room makes it the ideal place to spend a few hours, whether you prefer a strong coffee or a refreshing mint tea. The mezze selection is also a huge hit among patrons and is not to be missed.

Feijoada

Capim Santo

Capim Santo is a charming restaurant tucked away in the backyard of a museum, surrounded by lush tropical greenery. The atmosphere is inviting and creates a feeling of dining outdoors, even when you're seated inside. This is the perfect place to discover the rich regional flavours of Brazil, with a menu showcasing the best of local cuisine. If you're looking for a great spot for lunch, be sure to check out the restaurant's varied buffet, which offers excellent value for its reasonable price.

Fondue

Chalezinho

Chalezinho is a European restaurant specializing in fondues — both sweet and savoury — but also offering other dishes, plus an extensive wine list. Try elevating the humble broccoli by dipping it into freshly molten cheese, or bathing strawberries in chocolate for dessert.

Italian restaurant

Due Cuochi Cucina

At Due Cuochi Cucina, you can try different Italian dishes in a lively, yet romantic atmosphere. Choose between meat dishes, fish, and tasty plates of pasta. The menu features a number of Italian classics, such as risotto, ravioli, Caprese, and more.

Steak

Fogo de Chão

Indulge in one of Brazil's premier BBQ experiences at Fogo de Chão, a high-end steakhouse with multiple locations throughout São Paulo. Enjoy unlimited meat carved tableside, a bountiful salad bar, and an award-winning wine list.

Duck in orange sauce

Le Chef Rouge

Le Chef Rouge, a São Paulo institution, offers a slice of France in South America. With a modern French menu that features a range of salads, such as a gratinated goat cheese salad and beautifully cooked French classics like roasted duck breast in orange sauce, this restaurant is sure to tantalize your taste buds. The elegant and classic setting provides the perfect backdrop to enjoy a delicious meal. The wine list is extensive, offering the perfect pairing to accompany your meal. And don't forget to save room for dessert — the mouth-watering options will have you coming back for more.

Cafes

Ice cream shop

Bacio di Latte

This ice cream shop, whose branches have now spread all over town, is currently São Paulo's favourite gelateria. Although their ice creams tend to be on the pricey side, the impeccable quality and variety of flavours are definitely worth the cost. Lactose-free and vegan options are also available.

Beirute sandwich

Frevo

Frevo is a longstanding snack bar that is hugely popular with the young crowd and students of São Paulo. Come here for a casual lunch at a good price, and be sure to try the famous "beirute" — a Brazilian sandwich influenced by Syrian-Lebanese cuisine made with pita bread and filled with roast beef, cheese, tomatoes, onions, and lettuce.

Sandwich

Ponto Chic

Ponto Chic is a traditional café that claims authorship to the "Bauru" — a sandwich consisting of a crusty bread roll stuffed with melted cheese, tomatoes, sliced pickles, and roast beef. Apart from the legendary sandwich, Ponto Chic serves other local fare meals in a rather casual setting.

Bars & Nightlife

Jazz

All of Jazz

Experience the warmth and hospitality of All of Jazz, a venue and bar known for its exceptional live jazz and bossa nova performances, along with its selection of imported drinks and appetizing bites.

People toasting with beer

Bar do Luiz Fernandes

Bar do Luiz Fernandes is a traditional, relaxed neighbourhood bar that has been serving up homemade appetizers and bottled beer since 1970. The laid-back atmosphere is the perfect place to unwind and enjoy a cold beer. If you're feeling hungry, be sure to try the speciality beef croquettes (bolinho de carne), which are a local favourite.

Caipirinha, Brazil's national cocktail made with Cachaca, sugar cane hard liquor, Sao Paulo, Brazil

Bar Veloso

Bar Veloso is an award-winning Rio de Janeiro-style bar serving the city's best coxinhas — a popular street food in Brazil consisting of shredded chicken meat, covered in dough, shaped into a chicken drumstick, then breaded and deep-fried. You’ll also find other tasty appetizers and famous caipirinhas. As you might expect, Bar Veloso gets quite busy, so be sure to arrive early to get a table.

live music

Bourbon Street Music Club

Bourbon Street Music Club is an awarded live music bar bringing the fun and magical atmosphere of New Orleans’s legendary street to São Paulo with its jazz and blues nights. Be sure to visit their website to see what’s on while you’re in town.

Club

Café Piu Piu

Café Piu Piu is a lively nightclub that plays a wide range of Brazilian music from live samba to MPB as well as jazz and rock. The venue draws a mixed crowd and stays open well into the early hours of the morning.

club and dj

Canto da Ema

Canto da Ema is a beloved disco club and the best place in São Paulo to dance forró, a hip-swivelling, musical genre from the northeastern region of Brazil. But if you don't know any of the moves, don't worry, they do offer forró classes for beginners. There's also a bar and a restaurant with typical food from the northeast.

women drinking beer

Capitão Barley

If you're a fan of craft beer, then Capitão Barley is the place for you. Boasting a diverse beer menu and mouth-watering bar grub, it offers the ultimate relaxed atmosphere for anyone seeking a refreshing drink. Whether you're a beer connoisseur or just looking for a laid-back spot to enjoy a cold one, Capitão Barley has you covered.

Dj and dancing

D-Edge

D-Edge is a cool, hip underground venue with elaborate lighting and design, where DJs play everything from hip-hop to punk and heavy metal. Check the regularly updated schedule to see what's on the night you're going out.

Shopping

Assorted candies in the candy store

Chocolat Du Jour

Charming chocolate shop offering a variety of chocolate treats, made from 100% Brazilian cocoa, including zero-sugar and vegan options. At Chocolat Du Jour, they only work with the finest cocoa producers in the country, with controlled and sustainable origins. A great place to stop by and buy some chocolates to bring home with you.

market

Feira Benedito Calixto

Since 1987, the Benedito Calixto Fair has been a cultural and tourist reference in São Paulo. Every Saturday, 300 vendors gather at this open-air market in Benedito Calixto Square to sell handicrafts, antiques, works of art, and more. There are also plenty of food options and music.

Galeria Do Rock

Galeria Do Rock

Galeria Do Rock is a modern retail complex featuring around 450 shops across five floors in São Paulo’s downtown area. Music lovers should especially go and visit since most of the stores in the building are devoted entirely to particular music styles like rock and roll, punk, heavy metal, and hip hop. Beatles fans, in particular, must visit the store "Beatles 4ever".

shopping street

Jardins District

The Jardins district boasts several international boutiques, trendy restaurants, and charming cafés, which makes it an interesting spot for both luxury and window shoppers. The main streets you should visit here are Haddock Lobo and Oscar Freire. The latter is São Paulo's own 5th Avenue, home to the most famous national and international brands and once voted the eighth most luxurious street in the world.

bookshop

Livraria Cultura

One of the best bookstores in São Paulo, Livraria Cultura boasts an infinity of book titles of the most varied genres — both in Portuguese and English. Plus, several spaces for reading and a café. Stay tuned for free events, such as cinema, autograph sessions, and even concerts.

clothes shop

Morumbi Shopping

Distinguished shopping mall featuring local and international retailers, plus a variety of restaurants, a movie theater, and an arcade.

Handicraft in Paraty, Rio de Janeiro, Brazil. Art

Ponto Solidário

Ponto Solidário is a non-profit association that supports social projects and local crafts by various NGOs, indigenous communities, artisans, and artists from all regions of Brazil. Everything is documented to avoid exploitation and the friendly owner loves to have a talk with his visitors explaining everything they want to know.

shopping street

Rua 25 de Março

If you like cheap shopping, you should visit Rua 25 de Março. Located in the centre of São Paulo, Rua 25 de Março is one of the most popular shopping streets in the country as well as the largest shopping centre in Latin America. Here, you'll find everything you need — and probably things you had no idea you needed, too. Cosmetics, craft supplies, clothes, decorations, costumes, toys, and so much more, all sold at low cost. Be sure to bring cash with you and be very careful with your belongings.

Tourist Information

Plane ready to take off

São Paulo-Guarulhos International Airport (GRU)

São Paulo is served by the Guarulhos International Airport, also known as Cumbica, located 30 kilometres northeast of the city. Blue air-conditioned EMTU buses operate between the airport and the city centre. The buses stop at Tietê bus terminal, Praça da República, the major hotels along Avenida Paulista, Brooklin Novo, Barra Funda, and Congonhas. The journey to Avenida Paulista takes 1 hour and 15 minutes. The buses leave every 30-90 minutes. A cheaper option is to take a bus to Bresser metro station and then take a train to the city centre. You can also take a blue and white taxi or request an Uber. Congonhas airport is located 14 kilometres south of São Paulo's city centre (a 30-minute drive) serving domestic airlines.

taxi cap

Taxi

Taxis in São Paulo are white. You can either hail one on the street, call for one, or find a taxi at marked points around the city. Here are a few taxi companies in São Paulo: Use Taxi (+55 11 5582 2000), Call Taxi São Paulo (+55 11 2101 3030) und Coopertax (+55 11 2095 6000). Another option for lower fares is the rideshare company Uber.

Inside a bus

Buses

São Paulo has an extensive public transport system. Bus services are frequent and cover the entire city, but congestion can sometimes make travelling slow. With stops clearly marked, bus routes are easy to find. There are different tickets to suit your needs.

Wall outlet

Electricity

The voltage in São Paulo is 127 V. Some hotels might have 220 V outlets. Plugs: type N (3 round prongs).

Woman at a subway station

Metro

São Paulo's metro system is efficient and easy to use. There are six lines and nearly 100 subway stations. The network covers most of the city's attractions and will help you save time escaping the chaotic traffic of the city. The metro in São Paulo runs every day from 4:40 am to midnight.

applying a medical plaster to finger

Pharmacy

Pharmacies, called farmácias or drogarias, can be found throughout the entire city. Most pharmacies will deliver 24 hours a day, usually for a small surcharge. Ask your concierge for the nearest one. A few pharmacies in São Paulo that are open 24 hours. Drogasil in Consolação is one of them.

Stamps

Post Office

The Post Office in Brazil is called Correios. The Central Post Office in São Paulo is located downtown at Praça Pedro Lessa. Yellow postal kiosks can be found throughout the city. Many can be found on Av. Paulista. The Post Office at the international airport of Guarulhos is open 24 hours.

man on the phone

Telephone

Country code: +55 Area code: 11

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